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Our basic philosophy is:

“BE KIND TO YOURSELF AND CAREFUL TO THE WORLD AROUND YOU”.

Our mission is to provide the public with a one-stop website to buy many amazing, high-quality vegan and environmentally friendly cosmetic products produced by small, family-owned companies in Northern Europe. All we want is to make shopping cosmetics easy, sustainable and affordable.

  • Encourage production of natural and sustainable cosmetics
  • Care for your skin, health and the environment
  • Support small family-owned cosmetic businesses

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