

Our basic philosophy is:
“BE KIND TO YOURSELF AND CAREFUL TO THE WORLD AROUND YOU”.

Our mission is to provide the public with a one-stop website to buy many amazing, high-quality vegan and environmentally friendly cosmetic products produced by small, family-owned companies in Northern Europe. All we want is to make shopping cosmetics easy, sustainable and affordable.



- Encourage production of natural and sustainable cosmetics
- Care for your skin, health and the environment
- Support small family-owned cosmetic businesses